Regina Airport Authority

Regina Airport Authority | Branding

BT partnered with the Regina Airport Authority to bring clarity and cohesion to their brand identity. From defining their promise and personality to creating a framework for tone, visuals, and messaging, the result is a unified brand that takes flight with impact and consistency.

CHALLENGE

Historic use of the RAA brand was inconsistent and had no strong visual identity.

IDEA

Create a toolkit that clearly defines RAA’s values, personality, and messaging, ensuring their core promise is consistently reflected across all materials and communications – and strengthen their new identity in every campaign moving forward.

EXECUTION

We collaborated with RAA to shape their brand into what it is today: consistent across all touch points, with a tone and visual identity that embodies their brand promise of being, “Safe, secure and dependable. Always welcoming.”

Relevancy

RAA’s brand now soars with clarity and cohesion. In fact, an Annual Report featuring their new brand identity won best in show at the North American Airport Awards.