Regina Public Library

Regina Public Library | Book Hero Campaign

The Regina Public Library’s Book Hero Campaign celebrated readers as the real MVPs of imagination. With striking video and heartfelt messaging, we reminded every reader – whether a dreamer, thinker, or adventurer – that they’re our heroes.

CHALLENGE

Raise awareness for the library, while celebrating its diverse community of readers.

IDEA

Create a tailored media campaign showcasing readers from all walks of life as everyday heroes.

EXECUTION

We delivered visually stunning, demographic-targeted creative across social media, online platforms, cinemas, and digital billboards.

Relevancy

The campaign reached over 1 million impressions and connected with more than 156,000 local book heroes.