Regina Public Library

Regina Public Library | Hygge

The Regina Public Library’s Hygge campaign transformed the library into the ultimate winter haven, blending cozy vibes with creative inspiration. The “Hygge Makers” series featured local artisans immersed in their crafts, subtly tying their stories to RPL resources. By celebrating warmth, creativity, and connection, the campaign positioned the library as a place for comfort and discovery during the coldest months of the year.

CHALLENGE

Share the library as a welcoming, cozy space, while promoting its resources without overt messaging.

IDEA

Use the Danish concept of “Hygge” to craft a campaign radiating warmth, connection, and creative inspiration.

EXECUTION

Visually rich, dialogue-free videos featured local makers at work, with RPL resources seamlessly woven into each scene.

Relevancy

The campaign achieved over 1.2 million impressions, inspiring thousands of residents to explore RPL as a cozy winter retreat.