Sparks Conference

Sparks Conference | Branding

Every great idea starts with a spark. When the Saskatchewan Parks and Recreation Association needed a name and brand identity for their province-wide conference, BT ignited the creative process. From the name to the logo to all the conference collateral, we delivered a brand that lights the way for Saskatchewan’s parks and recreation industry.

CHALLENGE

SPRA had a vision for a province-wide recreation conference – but no name, no brand, and no identity to bring it to life.

IDEA

Sparks: A conference built to spark change, fuel creativity, and energize those shaping the future of parks and recreation in Saskatchewan.

EXECUTION

From concept to execution, BT developed a visual identity that lit up the conference.

Relevancy

The inaugural Sparks 2024 conference went off without a hitch and set a strong foundation for years to come.